Customer Story · Broadcasting & Digital Media · India
TV18: Procurement & Asset Control Across a Multi-Brand Media Group
One of India's largest media and broadcasting groups manages production procurement and broadcast equipment across channels and business units on ProcurePulse.
The broadcast-media challenge
A national media group runs on high-frequency purchasing: production procurement, broadcast equipment, and services flowing across a complex multi-brand, multi-business-unit structure. Broadcast equipment is expensive, mobile, and mission-critical — a camera or switcher that can't be located isn't just a register discrepancy, it's a production risk.
How the deployment works
- ✓ Multi-BU procurement across brands and channels — each channel's requisitions flow through consistent approval workflows while staying attributable to its own business unit.
- ✓ High-frequency production procurement — equipment, services, and production purchases at broadcast pace.
- ✓ Broadcast equipment asset control — expensive, mobile equipment tracked across studios and locations.
Multi-brand
channels & business units
High-freq
production procurement
Equipment
broadcast asset control
See Media-Grade Asset Control in Action
30 minutes. Multi-BU procurement and equipment tracking — mapped to your channel and studio structure.
Built for Multi-Brand Operational Complexity
Prefer a call first? Our team will reach out within 24 business hours.